YJ Inc.

A specialized GTM(Go-To-Market) partner.

We are accelerating cross-border expansion into Japan and Korea for high-growth startups and global enterprises.

About Us

The biggest risk in cross-border ventures is not the product, but the lack of cultural fit.

We specialize in Cross-Border Narrative Design—translating corporate vision into market-fit stories that resonate with local stakeholders. This approach accelerates GTM and significantly de-risks expansion.

Market Entry Acceleration

Mitigating critical entry barriers—including regulatory complexities, localization costs, and cultural nuances—to ensure a seamless launch.

Operational Co-pilot

Providing on-the-ground execution support with deep local insights and bilingual expertise, bridging the gap between global headquarters and local markets.

Strategic Ecosystem

Leveraging a robust partner network across Asia to deliver tailored growth strategies that drive immediate market penetration and long-term sustainability.

Dual-Market Mastery: Unlocking Japan & Korea

Client Profile: High-growth startups to enterprise innovation / new business units.

Key Industry Clusters:

Enterprise Tech: B2B SaaS, AI/Automation, Data/Analytics

Digital Content & IP: Content/IP businesses, licensing, platform ecosystems

Beauty & Consumer: Cosmetics, fragrance/hand-care, personal wellness

Typical Engagements: Japan & Korea market-entry GTM, partnerships & channel strategy, localized messaging, and early revenue pipeline build.

Success case: Essen

  • Acted as Lead Advisor & Early Investor (since 2022), guiding the company to a successful close of its Pre-Series A round in 2024 (Oversubscribed).
  • Top-Tier Validation: Secured the inaugural investment from the Shinhan & Global Brain Joint Fund, validating our capability to bridge top-tier Korean and Japanese capital.

“Your Journey from Entry to Excellence.”

We offer an end-to-end value chain engineered for Seamless Entry & Sustainable Growth—integrating everything from Legal, Tax, & Real Estate to VC & Open Innovation.

Youngjun Yang

Founder and CEO, YJ Inc.

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